CREAW – report Design

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Case Study: Publication Design for “Baseline Study on Gender Based Violence Project”
Project Title: Haki Yetu, Jukumu Letu
Client: The Institution of Applied Studies and Research (IASR)

Background
The Institution of Applied Studies and Research (IASR) subcontracted our design agency to create a compelling publication for their “Baseline Study on Gender Based Violence Project.” Named “Haki Yetu, Jukumu Letu,” this publication aimed to present comprehensive research findings in a visually engaging and emotionally impactful manner.

Design Approach
Our design approach focused on modern aesthetics to ensure the publication was not only informative but also visually appealing. The use of layout, typography, and color played pivotal roles in achieving these goals.

Visual Elements
We incorporated powerful images throughout the publication to evoke the intended emotions. Specifically, we utilized photographs of women in silent, contemplative moments to provoke empathy and reflection among readers. These images were strategically placed to complement the text and reinforce key messages about the impact of gender-based violence.

Color Psychology
The color scheme of the publication primarily featured blue and orange. Each color was chosen to enhance the emotional response of the audience:

Blue: Symbolizing trust, calmness, and stability, blue was used prominently in the publication design. It created a sense of security and reliability, reassuring readers of the validity of the research findings and the seriousness of the issue addressed

Orange: A color associated with warmth, optimism, and energy, orange was used sparingly to highlight key points and calls to action within the publication. It injected a sense of urgency and motivation, encouraging readers to engage with the content and take meaningful steps towards addressing gender-based violence.

Outcome
The “Haki Yetu, Jukumu Letu” publication successfully combined insightful research with impactful design elements. By leveraging modern design principles and evocative imagery, we created a compelling narrative that resonated with stakeholders and the broader community. The use of colors such as blue and orange not only enhanced the visual appeal but also enriched the emotional experience, making the publication a powerful tool for advocacy and awareness.

Conclusion
Through collaboration with IASR, our agency demonstrated the potential of design to amplify social messages and provoke meaningful action. “Haki Yetu, Jukumu Letu” stands as a testament to the transformative power of design in addressing critical social issues like gender-based violence.

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